Brighton & Hove vs Cheltenham for Property Investment
Brighton & Hove leads on gross yield at 4.2%, while Cheltenham has the lower entry price at £385,000. Here is how the two markets compare on yield, price, deposit and tenant demand.
Brighton & Hove vs Cheltenham at a glance
| Metric | Brighton & Hove | Cheltenham |
|---|---|---|
| Average gross yield | 4.2% | 4.2% |
| Average property price | £445,000 | £385,000 |
| Implied monthly rent | £1,558 | £1,348 |
| 25% deposit | £111,250 | £96,250 |
| Stamp duty (additional property) | £32,000 | £26,000 |
| Population | 295,000 | 120,000 |
| Region | South East | South West |
| Investor rating | Average | Average |
Brighton & Hove
The market skews towards period houses, detached family homes and premium new-build apartments, so entry prices sit well above the national average. Tenant demand is underpinned by commuters using the town's rail and road links, seasonal and holiday-let demand, public-sector employers including hospitals and councils, supported by a population of around 295,000. On the average £445,000 purchase, a 4.2% gross yield implies roughly £1,558 per calendar month in rent, a useful sanity check when you are reviewing a listing. Popular coastal city with London commuter demand.
- Consider carefullyStandard buy-to-let
- WorkableHMO / rent by the room
- Consider carefullyFirst-time landlord
Cheltenham
The market skews towards period houses, detached family homes and premium new-build apartments, so entry prices sit well above the national average. Tenant demand is underpinned by local employment in services, healthcare and logistics, supported by a population of around 120,000. On the average £385,000 purchase, a 4.2% gross yield implies roughly £1,348 per calendar month in rent, a useful sanity check when you are reviewing a listing. Regency spa town with GCHQ employment.
- Consider carefullyStandard buy-to-let
- WorkableHMO / rent by the room
- Consider carefullyFirst-time landlord
Which is the better investment?
If monthly cash flow is your priority, Brighton & Hove is the stronger option on paper at 4.2% gross. If you want the lower capital commitment, Cheltenham needs around £96,250 as a 25% deposit. Averages only take you so far, though, so run the actual listing through PropertyROI before you offer.
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