Brighton & Hove vs Gillingham for Property Investment
Gillingham leads on gross yield at 5.5%, while Gillingham has the lower entry price at £295,000. Here is how the two markets compare on yield, price, deposit and tenant demand.
Brighton & Hove vs Gillingham at a glance
| Metric | Brighton & Hove | Gillingham |
|---|---|---|
| Average gross yield | 4.2% | 5.5% |
| Average property price | £445,000 | £295,000 |
| Implied monthly rent | £1,558 | £1,352 |
| 25% deposit | £111,250 | £73,750 |
| Stamp duty (additional property) | £32,000 | £17,000 |
| Population | 295,000 | 105,000 |
| Region | South East | South East |
| Investor rating | Average | Good |
Brighton & Hove
The market skews towards period houses, detached family homes and premium new-build apartments, so entry prices sit well above the national average. Tenant demand is underpinned by commuters using the town's rail and road links, seasonal and holiday-let demand, public-sector employers including hospitals and councils, supported by a population of around 295,000. On the average £445,000 purchase, a 4.2% gross yield implies roughly £1,558 per calendar month in rent — a useful sanity check when you are reviewing a listing. Popular coastal city with London commuter demand.
- Consider carefullyStandard buy-to-let
- WorkableHMO / rent by the room
- Consider carefullyFirst-time landlord
Gillingham
Expect a spread of semi-detached family homes, period conversions and new-build apartment schemes, with terraces concentrated in the older inner areas. Tenant demand is underpinned by commuters using the town's rail and road links, local employment in services, healthcare and logistics, supported by a population of around 105,000. On the average £295,000 purchase, a 5.5% gross yield implies roughly £1,352 per calendar month in rent — a useful sanity check when you are reviewing a listing. Medway towns with London commuter links.
- WorkableStandard buy-to-let
- WorkableHMO / rent by the room
- WorkableFirst-time landlord
Which is the better investment?
If monthly cash flow is your priority, Gillingham is the stronger option on paper at 5.5% gross. If you want the lower capital commitment, Gillingham needs around £73,750 as a 25% deposit. Averages only take you so far, though — run the actual listing through PropertyROI before you offer.
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