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    Gloucester vs Southampton for Property Investment

    Gloucester leads on gross yield at 5.2%, while Gloucester has the lower entry price at £275,000. Here is how the two markets compare on yield, price, deposit and tenant demand.

    Gloucester vs Southampton at a glance

    MetricGloucesterSouthampton
    Average gross yield5.2%5.2%
    Average property price£275,000£295,000
    Implied monthly rent£1,192£1,278
    25% deposit£68,750£73,750
    Stamp duty (additional property)£15,000£17,000
    Population135,000255,000
    RegionSouth WestSouth East
    Investor ratingGoodGood

    Gloucester

    Expect a spread of semi-detached family homes, period conversions and new-build apartment schemes, with terraces concentrated in the older inner areas. Tenant demand is underpinned by local employment in services, healthcare and logistics, supported by a population of around 135,000. On the average £275,000 purchase, a 5.2% gross yield implies roughly £1,192 per calendar month in rent, a useful sanity check when you are reviewing a listing. Affordable cathedral city with regeneration underway.

    • Consider carefully
      Standard buy-to-let
    • Workable
      HMO / rent by the room
    • Workable
      First-time landlord
    Full Gloucester guide

    Southampton

    Expect a spread of semi-detached family homes, period conversions and new-build apartment schemes, with terraces concentrated in the older inner areas. Tenant demand is underpinned by a large student population, public-sector employers including hospitals and councils, supported by a population of around 255,000. On the average £295,000 purchase, a 5.2% gross yield implies roughly £1,278 per calendar month in rent, a useful sanity check when you are reviewing a listing. Major port city with two universities.

    • Consider carefully
      Standard buy-to-let
    • Strong fit
      HMO / rent by the room
    • Workable
      First-time landlord
    Full Southampton guide

    Which is the better investment?

    If monthly cash flow is your priority, Gloucester is the stronger option on paper at 5.2% gross. If you want the lower capital commitment, Gloucester needs around £68,750 as a 25% deposit. Averages only take you so far, though, so run the actual listing through PropertyROI before you offer.

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